Brazilian Cherry, colloquially known as Jatoba, has always been a mainstay and centrepiece in our showroom and in the homes of many. Jatoba sports a rich burgundy or deep orange tone which accents modern and rustic spaces alike, making it a favourite for home installation. However Jatoba hardwood isn’t all looks, Brazilian Cherry hardwood is one of the most dense hardwoods in existence. Therefore, it can easily resist high amount of foot traffic and high pressure from furniture or appliances and will last a lifetime. Additionally when exposed to sunlight, over time the wood takes on an even darker and richer tone as the wood matures. Starting at $5.60/SqFt, Jatoba is unparalleled in value and has become a favourite among homeowners because of this fact.